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Privacy Policy

Privacy Policy for BW Performance UK

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Last Updated: 5 July 2025

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At BW Performance UK, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, www.bwperformanceuk.co.uk, in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

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1. Who We Are

BW Performance UK is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or our data practices, please contact us at:

 

2. Personal Data We Collect

We may collect and process the following types of personal data:

a. Information You Provide

  • Contact Information: Name, email address, phone number, or other details you provide when you contact us via forms, email, or other communication channels.

  • Enquiries or Feedback: Information you submit when requesting services, making enquiries, or providing feedback.

b. Automatically Collected Information

  • Usage Data: Information about your interaction with the Website, such as pages visited, time spent, and links clicked.

  • Device and Technical Data: IP address, browser type, operating system, and device information collected through cookies or similar technologies (see Section 9 for details on cookies).

c. Third-Party Data

We may receive personal data from third parties, such as analytics providers (e.g., Google Analytics) or social media platforms, if you interact with our Website through their services.

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3. How We Use Your Personal Data

We use your personal data for the following purposes, based on the legal grounds outlined:

  • To Provide and Improve Our Services: To respond to your enquiries, deliver services, and improve the Website’s functionality (based on legitimate interests or contract performance).

  • To Communicate with You: To send you updates, respond to your queries, or provide information about our services (based on consent or legitimate interests).

  • To Analyse and Enhance User Experience: To understand how visitors use our Website and improve its content and performance (based on legitimate interests or consent for cookies).

  • To Comply with Legal Obligations: To meet requirements under UK law, such as record-keeping or reporting (based on legal obligation).

 

4. How We Share Your Personal Data

We do not sell your personal data. We may share your data with:

  • Service Providers: Third parties who provide services such as website hosting, analytics, or email delivery (e.g., Google Analytics, hosting providers). These providers are contractually obligated to protect your data.

  • Legal Authorities: If required by law or to protect our rights, we may share your data with regulatory bodies or law enforcement.

 

5. International Data Transfers

If we transfer your personal data outside the UK, we ensure it is protected by appropriate safeguards, such as Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner’s Office (ICO), to comply with UK GDPR requirements.

 

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. For example:

  • Contact form data may be retained for 12 months after your enquiry is resolved.

  • Analytics data is typically retained for 26 months in line with Google Analytics’ default settings.

  • Cookie data retention varies by cookie type (see Section 9 for details).

 

7. Your Data Protection Rights

Under the UK GDPR, you have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.

  • Rectification: Ask us to correct inaccurate or incomplete data.

  • Erasure: Request deletion of your data in certain circumstances.

  • Restriction: Ask us to limit how we process your data.

  • Portability: Request your data in a structured, machine-readable format.

  • Objection: Object to processing based on legitimate interests, including for marketing purposes.

  • Withdraw Consent: If we rely on your consent (e.g., for cookies or marketing), you may withdraw it at any time.

To exercise these rights, contact us at bwperformance0@gmail.com. We will respond within one month, as required by law. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.

 

8. Security

We implement appropriate technical and organisational measures to protect your personal data, including encryption, secure servers, and access controls. However, no online transmission is completely secure, and we cannot guarantee absolute security.

 

9. Cookie Policy

a. What Are Cookies?

Cookies are small text files placed on your device when you visit our Website. They help us improve your experience, analyse site performance, and provide tailored content.

b. Types of Cookies We Use

  • Essential Cookies: Necessary for the Website to function, such as maintaining your session or enabling core features. These do not require consent under PECR.

  • Analytics Cookies: Used to collect information about how visitors use our Website, such as which pages are visited most often (e.g., Google Analytics cookies). These help us improve the Website.

  • Functional Cookies: Enable enhanced functionality, such as remembering your preferences or settings.

  • Marketing Cookies: Used to deliver relevant advertisements or track the effectiveness of marketing campaigns, often set by third parties like social media platforms.

c. Managing Cookies

When you first visit our Website, we provide a cookie consent banner allowing you to accept or decline non-essential cookies. You can manage your cookie preferences at any time through your browser settings or by contacting us at bwperformance0@gmail.com. Note that disabling cookies may affect the Website’s functionality.

d. Cookie Retention

  • Essential cookies are typically session-based and deleted when you close your browser.

  • Analytics cookies (e.g., Google Analytics) may be retained for up to 26 months.

  • Functional and marketing cookies vary in duration, typically up to 12 months, depending on the third-party provider.

e. Third-Party Cookies

We use third-party services like Google Analytics, which may set cookies. These providers have their own privacy policies, and we recommend reviewing them for details on their data practices.

 

10. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for their privacy practices. Please review the privacy policies of any third-party sites you visit.

 

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

 

12. Contact Us

For questions, concerns, or to exercise your data protection rights, please contact us at:

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